branding product publication


U̲nderscore is a rhythm to a quality of life.

Client: Underscore Magazine
Year: 2015
Art Direction: Hjgher
Design: Hjgher
Website: www.underscoremagazine.com

Underscore is an independent magazine with thematic content attuned to a simple rhythm; quality of life. Conceived and designed by Hjgher, Underscore was derived from the desire to underline or highlight simple values that were important but neglected in everyday lives.

The team works closely with select multinational correspondents well-versed in the literature of the arts, culture, fashion, design and creative industries to ensure diversity in its editorial content, which is guided by its core values of honesty, integrity, quality and authenticity. Underscore was designed in a convenient size for portability, with clean and clear layouts and minimal advertising for an uninterrupted flow, high quality print on carefully selected paper stock for texture, weight and readability. Going back to the purest form of typography, the Underscore typeface was customised to represent the editorial and visual language.

As background music is also an “underscore”, a carefully selected soundtrack accompanies each issue to complete the entire experience, and is available on the website for download.


Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8568
Email: info@hjgher.com

Follow us @hjgher