
branding exhibition
The U Café
Client: Underscore Magazine
Year: 2014
Curator: Underscore Magazine
Art Direction: Hjgher
Design: Hjgher
Exhibition Design: Hjgher
Website: www.underscoremagazine.com
An Underscore initiative, the U Café brings together independent cafes and magazines for good coffee and great reads. While sipping hand-crafted drinks, visitors are treated to a library of international independent magazines, including the likes of dansk, 032C, The Silver Bulletin, green soccer journal and acne paper. Past editions of this initiative have taken place in Singapore with The Plain at Hermès The Gift of Time exhibition and in Tokyo with Streamer Coffee Company and Hiroshi Sawada’s cafés, a latte art world champion.










Hjgher is a creative consultancy.
We are in the business of solving problems through creativity.
We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.
We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.
Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268
Telephone: +65 6300 8568
Email: info@hjgher.com
Follow us @hjgher