branding interior


A carnival in every bite of Pezzo pizza now island-wide.

Client: Pezzo
Year: 2015
Art Direction: Hjgher
Design: Hjgher
Interior Design: Hjgher



A total overhaul with a new name and rebranding from what was originally Sarpino’s, baking began for Pezzo, with its flagship store at Ion Orchard in November 2012. Within a year, 12 beautifully built retail stores and 8 delivery outlets have followed suit. Within each of these locations, Pezzo pizza crafters take the utmost pride in tossing, garnishing, and baking their pizzas fresh daily with the finest ingredients on the market for hungry on-the-go customers.

As a rebranding exercise, Pezzo was inspired by the fun and happiness experienced at carnivals and circuses with the goal to replicate that convivial festive atmosphere for every location. From the interior to the exterior, the menus to the uniforms, the characters created for the pizza to the structure of the website, everything was carefully crafted and baked to perfection, to ensure a consistent look and feel throughout the entire brand architecture.

Every outlet is specifically designed to the location and clientele, taking focus on the audience and appetites, be it dine-in, take away or delivery. So go on, have a Pepperoni Party by The Crazy Clown, or a BBQ Bonanza by The Fire Eater and enjoy the gastronomical experience of “a carnival in every bite”


Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8568

Follow us @hjgher