Made for SAM


Made for SAM

A four-piece set of badges designed for Made for SAM, a collection of everyday objects by Singaporean creatives.

Client: Singapore Art Museum
Year: 2014
Art Direction: Hjgher
Design: Hjgher

Made for SAM (Singapore Art Museum) is a collection of 40 everyday objects design by 40 Singaporean artists and designers. It is a platform for creatives to work with producers to consider product pragmatics, as well as to provide opportunities for imaginative interpretation. With over 40 different colours of acrylic, the task assigned was to conceive an idea for badges. There was no restriction of type, theme or size.

The four piece set titled Trophy Hunter consists of a lion, a rhinoceros, an elephant and a moose. Wearers are allowed the satisfying control of mixing and matching their badges’ unmatched pieces, creating a new animal form of their choice.

Made for SAM
Made for SAM
Made for SAM

Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8568

Follow us @hjgher