How has modern culture influenced the makers of magazines? How have magazines begun to direct the way we lead our lives? What is the future of making and curating content for the modern reader?
Together with Magculture and presented by Underscore, the inaugural edition of The U Symposium was the first of its kind in Asia, and brought together the founders, editors and creatives of the world’s most sought-after progressive magazines for a weekend of dialogue and discussion. Hjgher led the naming, branding, strategy and marketing efforts for the publishing inspired event, which saw Kinfolk, Fantastic Man, The Gentlewoman, The Gourmand, Werk, Rubbish, Printed Pages and Lucky Peach in attendance. Over two days, attendees were treated to the personal insights of some of the greatest minds of the publishing industry today.