By the good folk who brought you The Plain and Ronin, the concept behind The Bravery was to have it look and feel like no other cafe in Singapore or anywhere else in the world. Set in the new bustling neighbourhood of Jalan Besar, The Bravery took over the unit once occupied by a “karang guni” shop; where any customer could come and get paid for their old scrap metal and wares.
Serving a rich contemporary mix of Mediterranean and Middle Eastern dishes, The Bravery offers the same delectable coffee by Genovese and includes a special drink menu to reflect the new genuine and convivial atmosphere of the neighbourhood.
Conceiving the name The Bravery, the concept was based on the simple value of being brave, as bravery is an achievement that is, and always should be rewarded. The concept was based on soldiers who went to war and returned as heroes, and were presented with the honour of achievement medals. As such, the logo is based on medals of honour, these badges of bravery, pinned on the front hearts of heroes. And in our quest to challenge all stereotypical norms of a cafe, we avoided the colour black; no black framed windows, or black shelving, or black walls and chalkboards. Instead, we considered the purity of bravery as a qualitative human trait, an intrinsic value, and hence the colour of bright skin was chosen.
All the walls were hand painted with 7 layers of paint and reduced to its distressed state. The idea was to have a sense of newness but yet retain a comfortable feeling as though the cafe has been there for ages, even though they had just moved in. All the furniture within and all the structures were hand-built by the owners themselves with a simple cut-to-fit L metal bar, left over from the previous karang guni tenant, a simple sign to us to reuse and upcycle their scrap materials.
At Hjgher, it is our testament to introduce a new material association with our new work and for this it was Acrylic; in clear and translucent, red and of course, gold.
Please visit www.thebravery.com.sg