Based in Singapore, Magpie is an independent magazine retailer by magazine lovers, for magazine lovers. They offer a range of niche international titles from established genres, like fashion and design, to contemporary fields, like urban cuisine, and deliver them to readers’ doorsteps.
Shaped like a page corner, the logo is a simplified magpie’s head and distinctive beak. This graphic element fit perfectly onto the corners of publications sent out by Magpie and was the main element in their brochure. On the website, the logo was extended to illustrations of a whole magpie, as well as related graphics to aid in the user’s understanding of the brand.
Visit Magpie online.