The ninth edition of the Formula 1 Singapore Grand Prix brings the world’s finest racers back to Asia’s only street circuit. As Singapore moves beyond her 50th birthday and towards her next milestone, it is with the hope that nature and technology can continue to co-exist harmoniously in our future landscape. Themed “Future Foliage”, Hjgher curated a series of interactive installations for a Paddock Club™ VVIP hospitality suite, inviting guests into a multi-sensory exploration of what our Garden City could be like in the years to come.
Hjgher developed the entire branding architecture, designed the space, curated and executed all content, working closely with contractors, engineers, videographers, photographers, technicians, technologists, printers and production managers. The team led the creative direction of various disciplines across all print marketing collateral, including conception, curation and management of art installations, exhibitions, interactive sites, wayﬁnding and signages. Hjgher also liaised with and managed more than 10 Singaporean artists and creatives including illustrator Abigail Goh, Miun, Ivan Lim, Charles Loh and Mossimoto, working closely with them to produce art and installation works exclusively for the suite.