The 2015 F1 Singapore Grand Prix brought the racing action back to Asia’s only street circuit as Singapore celebrated her Golden Jubilee. Recognising the signiﬁcance of the race in the hearts of Singaporeans, Hjgher re-imagined Singapore through the lens of F1. This specially curated series of unique and interactive installations created for a Paddock Club™ VVIP hospitality suite invites the guests to explore our streetscape, Grand Prix style.
Hjgher developed the entire branding architecture, designed the space, curated and executed all content, working closely with contractors, engineers, videographers, photographers, technicians, technologists, printers and production managers. As overall custodians of creative direction including disciplines across all print marketing collateral, including conception, curation and management of art installations, exhibitions, interactive sites, wayﬁnding and signages. Hjgher too, sourced and managed more than 30 homegrown artists and creatives and commissioned them to produce art and installation works solely for the suite.