Älska, meaning love and affection in Swedish, is a retailer of premium contemporary furniture sets centred on clean, sophisticated designs. More importantly, what is at its core is the simple belief that family and friends are at the heart of life. As such, all its products are designed to celebrate this belief by being reliable and comfortable without compromising on style and finesse. Älska’s minimalist designs facilitate versatility that invites its customers to build a better quality of life no matter their respective tastes.
In line with its core belief, Älska does not favour a particular style and desires to be as inclusive as possible. The tranquil, neutral nature of blue made it an obvious choice for the brand, as it is both calming and inviting. Reflecting the countless possibilities Älska’s furniture offers, its logo and secondary graphics are flexible enough to adopt different looks for different events, without compromising on clarity and excellence.