The U Café

branding exhibition

The U Café

An Underscore initiative to bring together good coffee and great reads.

Client: Underscore Magazine
Year: 2014
Curator: Underscore Magazine
Art Direction: Hjgher
Design: Hjgher
Exhibition Design: Hjgher
Website: www.underscoremagazine.com

An Underscore initiative, the U Café brings together independent cafes and magazines for good coffee and great reads. While sipping hand-crafted drinks, visitors are treated to a library of international independent magazines, including the likes of dansk, 032C, The Silver Bulletin, green soccer journal and acne paper. Past editions of this initiative have taken place in Singapore with The Plain at Hermès The Gift of Time exhibition and in Tokyo with Streamer Coffee Company and Hiroshi Sawada’s cafés, a latte art world champion.

The U Café
The U Café
The U Café
The U Café
The U Café
The U Café
The U Café
The U Café
The U Café
Hjgher

Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8565
Email: info@hjgher.com

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