The Market Grill

branding interior

The Market Grill

A casual diner serving lobsters, steaks and burgers helmed by Chef Colin West.

Client: Unlisted Collection
Year: 2015
Art Direction: Hjgher
Design: Hjgher
Interior Design: Hjgher
Website: www.themarketgrill.com.sg

Another restaurant by Unlisted Collection, The Market Grill is a casual diner serving lobsters, steaks and burgers situated on Telok Ayer Street. Leading the culinary direction is executive chef Colin West with his signature style of honest, robust dishes that allow the quality of its ingredients to shine through. This cooking approach is highlighted through the restaurant’s open kitchen, allowing patrons who sit at the counter to watch Chef West and his team perform.

The restaurant’s visuals take cues from old-style butcheries and whimsical diners, alluding to The Market Grill’s fresh food and fun atmosphere. Naturally, the logo is inspired by its namesake, the grill. The restaurant’s main offerings of pork, lobster and beef are featured in vintage style illustrations. A butcher’s chart displaying the various cuts of a cow hand drawn onto an antique mirror is framed with incandescent light bulbs, reminiscent of backstage dressing room mirrors.

The Market Grill
The Market Grill
The Market Grill
The Market Grill
The Market Grill
The Market Grill
The Market Grill
The Market Grill
Hjgher

Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8565
Email: info@hjgher.com

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