Red House Seafood

branding

Red House Seafood

Established 1976, Red House Seafood is one of Singapore's oldest seafood restaurants.

Client: Red House Seafood
Year: 2015
Art Direction: Hjgher
Design: Hjgher
Website: www.redhouseseafood.com

A family run business, Red House Seafood was established in 1976 and has three outlets to date in Upper East Coast Road, Robertson Quay and Prinsep Street. Favoured by locals, expatriates, tourists, Red House Seafood’s core focus is on Asian and Singapore seafood dishes, with specialty sauces such as their signature chilli stew. The team is constantly creating new dishes to capture great flavours of the times and changing taste of customers.

The new brand identity of Red House Seafood, takes cue from the most recognisable icon of Chinese culture—the lantern. Lantern fairs were held in the city of Nanjing to pray for good weather for crops. Since then, banks of the Qinhuai River have been decorated with lanterns and festoons during the Spring Festival and Lantern Festival every year, creating festive scenes full of happiness, harmony, and prosperity–these are important values to Chinese families. Following that tradition, the use of lantern forms cutlery to signify always having enough crops, and good food on the table. As such, two bowls are filled with rice in the centre—signifying the gathering of people when they come together, these are values synonymous to Red House.

Red House Seafood
Red House Seafood
Red House Seafood
Red House Seafood
Hjgher

Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

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