Presto Drycleaners Leisure Park
Client: Presto Drycleaners
Art Direction & Branding: Hjgher
Interior Design: Hjgher
Outlets: Paragon | Republic Plaza
Situated in the heart of Kallang, Presto Drycleaners Leisure Park draws from its surroundings. Akin to the sunset reflecting off the Kallang River each day, this outlet is prescribed a golden dune colour textured clay for its storefront. The sandy hue caters for the more mature audiences that frequent the area. The colour evokes a sense of sophistication and refinement while still being welcoming and approachable. Overall, the golden dune colour helps to enhance the outlet’s visual appeal and blend in with the atmosphere of the Leisure Park.
Presto Drycleaners is a personal laundry and dry cleaning specialist with more than 30 years of experience, with widespread stores around the tropical island of Singapore, providing an ease of access to the utmost of care to one’s personal laundry needs, ensuring that no customer leaves unsatisfied. Each individual outlet is a concept store on its own — all of which comprise of materials and colours familiar to the neighbourhood it surrounds, evoking a sense of comfort and trust within the brand.
Hjgher is a creative consultancy.
We are in the business of solving problems through creativity.
We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.
We take pride in pure, simple and meaningful work, awarded by Dezeen, D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award, MUSE and more.
75 Jalan Kelabu Asap
Telephone: +65 6300 8568
Jl. Teuku Nyak Arief No. 8
Jakarta Selatan 12220
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