Formula 1 Singapore Grand Prix 2015

branding exhibition

Formula 1 Singapore Grand Prix 2015

Future ever ready Singapore, through the lens of F1.

Client: Formula 1 Singapore Grand Prix
Year: 2015
Art Direction: Hjgher
Exhibition Design: Hjgher

The 2015 F1 Singapore Grand Prix brought the racing action back to Asia’s only street circuit as Singapore celebrated her Golden Jubilee. Recognising the significance of the race in the hearts of Singaporeans, Hjgher re-imagined Singapore through the lens of F1. This specially curated series of unique and interactive installations created for a Paddock Club™ VVIP hospitality suite invites the guests to explore our streetscape, Grand Prix style.

Hjgher developed the entire branding architecture, designed the space, curated and executed all content, working closely with contractors, engineers, videographers, photographers, technicians, technologists, printers and production managers. As overall custodians of creative direction including disciplines across all print marketing collateral, including conception, curation and management of art installations, exhibitions, interactive sites, wayfinding and signages. Hjgher too, sourced and managed more than 30 homegrown artists and creatives and commissioned them to produce art and installation works solely for the suite.

Formula 1 Singapore Grand Prix 2015
Formula 1 Singapore Grand Prix 2015
Formula 1 Singapore Grand Prix 2015
Formula 1 Singapore Grand Prix 2015
Formula 1 Singapore Grand Prix 2015
Formula 1 Singapore Grand Prix 2015
Formula 1 Singapore Grand Prix 2015
Hjgher

Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8565
Email: info@hjgher.com

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