Formula 1 Singapore Grand Prix 2016

branding exhibition

Formula 1 Singapore Grand Prix 2016

Imagining a Garden City of the future, where nature and technology coincide.

Client: Formula 1 Singapore Grand Prix
Year: 2016
Art Direction: Hjgher
Exhibition Design: Hjgher
Illustration: Abigail GohMiunIvan LimCharles Loh and Mossimoto

The ninth edition of the Formula 1 Singapore Grand Prix brings the world’s finest racers back to Asia’s only street circuit. As Singapore moves beyond her 50th birthday and towards her next milestone, it is with the hope that nature and technology can continue to co-exist harmoniously in our future landscape. Themed “Future Foliage”, Hjgher curated a series of interactive installations for a Paddock Club™ VVIP hospitality suite, inviting guests into a multi-sensory exploration of what our Garden City could be like in the years to come.

Hjgher developed the entire branding architecture, designed the space, curated and executed all content, working closely with contractors, engineers, videographers, photographers, technicians, technologists, printers and production managers. The team led the creative direction of various disciplines across all print marketing collateral, including conception, curation and management of art installations, exhibitions, interactive sites, wayfinding and signages.

Formula 1 Singapore Grand Prix 2016
Formula 1 Singapore Grand Prix 2016
Formula 1 Singapore Grand Prix 2016
Formula 1 Singapore Grand Prix 2016
Formula 1 Singapore Grand Prix 2016
Hjgher

Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8565
Email: info@hjgher.com

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