Creative Cultures: The Singapore Showcase

branding publication

Creative Cultures: The Singapore Showcase

An Underscore publication showcasing more than 120 Singaporean creatives.

Client: Underscore Magazine
Year: 2015
Art Direction: Hjgher
Design: Hjgher
Website: www.creative-cultures.com

Creative Cultures: The Singapore Showcase is an Underscore publication showcasing Singapore’s creative disciplines featuring more than 120 Singaporean creatives, ranging from the fields of art, design, music and photography with over 280 pages of visuals and interviews. The theme, Uncover, was established for Singapore, describing the emergence of a new creative culture. With Singapore’s identity as a creative culture still uncast and in its infancy, the focus lies in its future. With no baggage of a past, it now has the power to learn from others, to be experimental and to forge its own distinct identity.

With an irreversible scratch-and-see gold foil hardcover, each book will have a unique hardcover, randomly and organically scratched depending on how its reader handles the book. The names of all featured creatives are printed on the front cover beneath the gold foil, so readers are invited to scratch and “uncover” what lies underneath.

Creative Cultures: The Singapore Showcase
Creative Cultures: The Singapore Showcase
Creative Cultures: The Singapore Showcase
Creative Cultures: The Singapore Showcase
Creative Cultures: The Singapore Showcase
Creative Cultures: The Singapore Showcase
Hjgher

Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8565
Email: info@hjgher.com

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