Anothersole is a female leather shoe brand that has been described as the most comfortable shoe that a woman deserves. In designing their store at Great World City, our concept was to create a lightness of being in the store, to bring allure to the idea of walking on clouds.
To bring an illusion of weightlessness, the look and feel had to be minimal, clean and bright. As lighting is key in a retail shop, a range of selected lighting was used throughout. Holding the central focus lies a large triptych of light boxes above set focus of a warm bright glow throughout the shop and carefully chosen cove lights brought a further warmth to the perimeter. Spot lights were set upon every shoe counter against the walls and on the knee height display of shoes which doubled as seating with a soft grey fabric. The hidden cove lighting below the display reinforces the idea of weightlessness.
Hjgher is a creative consultancy.
We are in the business of solving problems through creativity.
We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.
We take pride in pure, simple and meaningful work, awarded by Dezeen, D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award, MUSE and more.