Kith

branding

Kith

A cafe built on good coffee, fuss-free fare and deep relationships.

Client: Kith
Year: 2014
Art Direction: Hjgher
Design: Hjgher
Website:  www.kith.com.sg

Named for its convivial atmosphere, Kith is where great coffee, delicious fuss-free fare and friends gather. The key guiding values of simplicity, sincerity and honesty guide Kith across all considerations, from its menu, service to design.

The shape of the logo comes from the irregular shape of its very first shop space, reduced to scale. The texture is a representation of the classical check pattern used to symbolize the fabric of a community that come together for a common purpose, to come together and enjoy the combination of good food over shared conversations.

Kith
Kith
Kith
Kith
Hjgher

Hjgher is a creative consultancy.

We are in the business of solving problems through creativity.

We specialise in building progressive brands with our expertise in Brand Strategy, Interior Design and Art Direction.

We take pride in pure, simple and meaningful work, awarded by D&AD, ADC, One Show, AIGA, World Architecture Festival, President*s Design Award and more.

Hjgher Studio
75 Jalan Kelabu Asap
Singapore 278268

Telephone: +65 6300 8565
Email: info@hjgher.com

Follow us @hjgher